SoftwareCrunch

Today, Google gets over 9.5 billion searches per month in the United States. Although search engines like Microsoft’s Bing compete for a share of the market, they present no real threat to Google’s dominance. In reality, it is not other search engines that should have Google concerned. The search juggernaut faces a much greater threat from a Cupertino, California company that has not even developed its own search engine: Apple.

Less than two decades ago, before Google was a verb, the only central location to access information was the library. Reading the newspaper or calling Moviefone was the only way to find out what time a movie was playing.  The Weather Channel cable network was the only place that provided meteorological data.

In the mid-nineties, Web portals and Internet service providers, like AOL and Netscape, became the bazaars for the Internet.  Before Google, while search was still in its infancy, Web users relied on these portals to aggregate content – content that was nearly impossible to find by the average person.  In little over a decade, however, Google’s search technology has grown to dominate the Web experience. Now, the search engine is now the first place many users go to find information online.

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